Amazon Target Price Calculator
Estimate the lowest selling price that reaches your target profit or margin using the costs and assumptions you enter.
How to use this tool & where to get the input
Input — from your Amazon seller account
No file needed.
Steps- Pick a target: margin % or profit ₹, and enter your costs.
- The tool scans every whole-rupee price through all fee bands and returns the lowest price that reaches the target.
Reads as a percentage when Target Type is “Margin %”, and as a rupee amount when it is “Profit ₹”.
Optional. Your average expected loss from returns per unit sold — return logistics, unrecovered product value or non-refundable charges you want to account for. A return rate alone cannot tell this calculator the financial loss.
Required Price
₹801
Estimated profit there
₹160.65
Margin there
20.06%
Amazon Fees There
₹145.25
Potential GST input tax credit is not included when calculating the required price — the GST on Amazon's fees is treated as a cost here, which is the conservative assumption.
Selling price
₹801
Referral fee (9.0%)
-₹72.09
Closing fee
-₹51
Shipping / weight handling
-₹0
GST on fees (18%)
-₹22.16
Product + packaging
-₹415
Advertising at 10% ACOS of the selling price
-₹80.10
Estimated profit per unit
₹160.65