Amazon Target Price Calculator
Estimate the lowest selling price that reaches your target profit or margin using the costs and assumptions you enter.
How to use this tool & where to get the input
Input — from your Amazon seller account
No file needed.
Steps- Pick a target: margin % or profit ₹, and enter your costs.
- The tool scans every whole-rupee price through all fee bands and returns the lowest price that reaches the target.
Reads as a percentage when Target Type is “Margin %”, and as a rupee amount when it is “Profit ₹”.
Optional. Your average expected loss from returns per unit sold — return logistics, unrecovered product value or non-refundable charges you want to account for. A return rate alone cannot tell this calculator the financial loss.
Your price includes GST that you pay to the government, less the GST on Amazon's fees you claim back. Pick “Not GST-registered” if neither applies to you.
Required Price
₹1,180
Estimated profit there
₹236.20
Margin there
20.02%
Amazon Fees There
₹272.34
The required price includes the GST you collect: the profit shown is after paying that GST, with the GST on Amazon's fees set off as input tax credit.
Selling price
₹1,180
Referral fee (11.0%)
-₹129.80
Closing fee
-₹101
Shipping / weight handling
-₹0
GST on fees (18%)
-₹41.54
Product + packaging
-₹415.00
Advertising at 10% ACOS of the selling price
-₹118.00
GST you pay (₹180.00 in the price − ₹41.54 credit on fees)
-₹138.46
Estimated profit per unit after GST
₹236.20