Amazon Marketing Budget Planner

Turn a revenue target and a TACoS you choose into a monthly, weekly and daily ad budget.

How to use this tool & where to get the input

Input — from your Amazon seller account

No file needed — a planning tool.

Steps

Enter target revenue and margin assumptions.
Read the suggested marketing budget and its split.

Monthly Revenue Target (₹)

Category

Your TACoS % (optional)

Use your own TACoS from Multi-Month Trends or your ad reports. Left blank, this tool falls back to a rough starting figure for the category — a placeholder, not a researched benchmark.

Monthly Ad Budget

₹40,000.00

Daily Budget

₹1,333.33

Weekly Budget

₹9,205.98

TACoS used

8% (placeholder)

Revenue target ₹5,00,000

TACoS placeholder for this category 8%

Monthly budget ₹40,000.00

Weekly budget ₹9,205.98

Daily budget ₹1,333.33

Revenue split

Ad spend ₹40,000.00 8.0%
Remaining revenue ₹4,60,000.00 92.0%