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Amazon Product Launch Budget Calculator

Plan PPC, coupons, creative, and launch investment for Amazon SKU launches.

How to use this tool & where to get the input
Input — from your Amazon seller account
No file needed — a planning tool.
Steps
  1. Enter launch window, daily PPC, coupon and giveaway plans.
  2. Read the total launch investment and where it goes.
Samples and launch seeding only. Do not offer free products, discounts, payments or other benefits in exchange for an Amazon review — Amazon prohibits it and it puts the account at risk.
Planned launch spend
₹58,000.00
Avg Spend / Day
₹1,933.33
PPC Total
₹30,000.00
Launch Window
30 days
PPC / ads ₹30,000.00 51.7%
Coupons & promos ₹15,000.00 25.9%
Creative & photography ₹8,000.00 13.8%
Product samples ₹5,000.00 8.6%
Planned launch spend ₹58,000.00

Budget allocation

  • PPC / ads ₹30,000.00 51.7%
  • Coupons & promos ₹15,000.00 25.9%
  • Creative & photography ₹8,000.00 13.8%
  • Product samples ₹5,000.00 8.6%