Seller Tools IndiaSeller Tools

Amazon Coupon ROI Calculator

Estimate coupon-funded discount cost, incremental orders, and net contribution.

How to use this tool & where to get the input
Input — from your Amazon seller account
The coupon redemption fee is shown when creating the coupon (Advertising → Coupons).
Steps
  1. Enter price, discount %, redemption fee, expected uplift and baseline orders.
  2. The verdict compares contribution with vs without the coupon, including the break-even uplift.
Type your own, or get the exact figure for this SKU from the Amazon Profit Calculator — the default is only a placeholder.
Discounted price
₹849.15
Extra orders you assumed
+40
Break-even uplift needed
57%
Net vs baseline at your uplift
-₹4,619.00
Regular price ₹999
Discounted price (−15%) ₹849.15
Discount cost (all orders) -₹20,979.00
Coupon redemption fees -₹840.00
Margin per unit (discounted) ₹280.15
Contribution with coupon ₹38,381.00
Baseline contribution ₹43,000.00
Net vs baseline -₹4,619.00