Amazon Coupon ROI Calculator
Estimate coupon-funded discount cost, incremental orders, and net contribution.
How to use this tool & where to get the input
Input — from your Amazon seller account
The coupon redemption fee is shown when creating the coupon (Advertising → Coupons).
Steps- Enter price, discount %, redemption fee, expected uplift and baseline orders.
- The verdict compares contribution with vs without the coupon, including the break-even uplift.
Type your own, or get the exact figure for this SKU from the Amazon Profit Calculator — the default is only a placeholder.
Your price includes GST that you pay to the government, less the GST on Amazon's fees you claim back. Pick “Not GST-registered” if neither applies to you.
Discounted price
₹849.15
Extra orders you assumed
+40
Break-even uplift needed
78%
Net vs baseline at your uplift
-₹6,483.22
Regular price
₹999
Discounted price (−15%)
₹849.15
Discount cost (all orders)
-₹20,979.00
Coupon redemption fees
-₹840.00
Margin per unit (discounted, after GST)
₹176.40
Contribution with coupon
₹23,855.76
Baseline contribution
₹30,338.98
Net vs baseline
-₹6,483.22