What's new
Every shipped change a seller can feel, newest first.
Traffic Doctor — a new Pro tool — 5 Aug 2026
The Business Report's sessions, conversion and Buy Box share per ASIN, turned into a diagnosis: traffic-wasters judged against your own account average, winners that deserve more ads, invisible ASINs that need search fixes — and a clearly-labelled units-lost estimate.
Stranded Inventory — a new Pro tool — 4 Aug 2026
Stock in Amazon's warehouse that cannot sell: every stranded listing with its value (priced from your settlements when the listing is gone), days stuck, Amazon's own reason and suggested fix, and auto-removal warnings.
RTO Radar — a new Pro tool — 4 Aug 2026
The All Orders report records which parcels came back undelivered — it just never totals it up. Now: RTO rate by state (with a minimum-sample guard), repeat-RTO pincodes, per-SKU RTO economics, cancellations separated out, and which RTOs were already refunded.
Storage Fee Analyzer — a new Pro tool — 3 Aug 2026
Amazon's Monthly Storage Fees report, turned into the question that matters: which stock pays rent without paying its way. Per-ASIN fee, months of cover, rent per unit sold, and the ASINs that paid rent while selling zero units.
Returns Analyzer — a new Pro tool — 3 Aug 2026
Settlements plus Amazon's two return reports, turned into per-SKU return economics: what refunds eat of each SKU's sales, how much FBA stock comes back sellable, the courier-RTO share, return labels you paid, and every reason bucketed into an action.
Ads Optimizer — a new Pro tool — 3 Aug 2026
The Search Term report, turned into the four lists worth acting on: terms to negate (with a paste-ready CSV), winners that earned their own exact match, terms converting at a loss, and a campaign scoreboard.
Excel files just work now — 3 Aug 2026
The .xlsx the ads console exports drops straight into every report tool — no more opening Excel to save as CSV first.
Trends reads the months out loud — 3 Aug 2026
A new month-over-month panel says in words what changed — growth, refund spikes, fee squeeze — with gaining and fading SKUs named. Every comparison runs on the daily run-rate, so a part-covered month is never misread as a crash.
Ad Profitability shows the funnel — 3 Aug 2026
CTR, CPC, CVR and TACOS per SKU, plus a one-line account funnel: impressions → clicks → orders. A low CTR is an ad problem; a low CVR with a healthy CTR is a listing problem.
Exports, filters and status labels — 3 Aug 2026
The Settlement Analyzer and SKU report gained CSV exports, search filters, plain-worded formulas and per-SKU status labels. A SKU with no product cost now says 'needs cost' instead of showing a flattering profit.
Reconciliation fee-check fix — 3 Aug 2026
Since Amazon's June 2026 rate card, most items under ₹1,000 pay 0% referral fee — which made statements look fee-invoiced and silently switched off the refund-credit check. Fixed; claim amounts also no longer include the GST that comes back as ITC anyway.
Fee Band Optimizer — 3 Aug 2026
A new Pro tool: finds SKUs priced a rupee over a referral step or billed a weight band above what the parcel needs. Enter a packed weight and it says whether a band is claimable, one packaging change away, or physically out of reach — plus Amazon's full rate card for reference.
Five tools verified on live accounts — 2 Aug 2026
Every paid tool was run against three real seller accounts — 42 statements, 18,000+ records — and every parser bug found was fixed. Statements reconcile to the deposit to the paisa.
Sign in with Google — 29 Jul 2026
One-tap login, plus fixed password-reset links and friendlier auth screens.
Paid plans launch — 28 Jul 2026
Starter (₹199/mo) unlocks the Settlement Analyzer, GST & TCS Report and SKU Profitability; Pro (₹499/mo) adds Reconciliation & SAFE-T, Ad Profitability and Multi-Month Trends. No auto-renewal unless you ask for it.