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Amazon Advertising ROAS Calculator

Project clicks, orders, ad-attributed sales, ACOS and ROAS from your PPC budget, CPC and conversion assumptions.

How to use this tool & where to get the input
Input — from your Amazon seller account
Spend, clicks and conversion numbers come from Advertising console → Campaign Manager.
Steps
  1. Enter your campaign numbers.
  2. Read the return per rupee of ad spend and profit per ad-driven order.
Est. clicks
833
Est. orders
67
Projected ad sales
₹66,600.00
ROAS
6.66x
Clicks 833
Orders 67
Cost per order ₹150.00
Projected ad-attributed sales ₹66,600.00
ACOS — ad spend ÷ these projected ad sales 15.02%
ROAS — gross sales per ₹1 of ad spend, before any cost 6.66x