Amazon ACOS Calculator
Calculate ACOS, TACoS, and ad efficiency benchmarks for Amazon PPC.
How to use this tool & where to get the input
Input — from your Amazon seller account
Spend and ad sales are columns in the Advertising console → Campaign Manager table.
Steps- Enter ad spend and the sales those ads produced.
- Compare your ACOS with the break-even ACOS calculator to know if ads are profitable.
ACOS
25.00%
ROAS
4.00x
TACoS
10.00%
Organic Share
60.00%
Ad sales
₹20,000.00 (40.00%)
Organic sales
₹30,000.00 (60.00%)
Total sales
₹50,000.00
ACOS — spend ÷ ad sales
25.00%
TACoS — spend ÷ total sales
10.00%
ROAS — ad sales ÷ spend
4.00x
Paid vs organic revenue
- Ad-driven sales ₹20,000.00 40.0%
- Organic sales ₹30,000.00 60.0%